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What Is a CERTIFIED FINANCIAL PLANNER™, and Do You Need One?
As seen in NerdWallet on February 12, 2021
You’ve got financial questions. The internet’s got answers. So do friends, family members and Instagram influencers.
Financial planners can cut through the noise and provide expert money advice that’s tailored specifically to your needs.
CERTIFIED FINANCIAL PLANNER™: what they do
A financial planner guides you in meeting your current financial needs and long-term goals. That typically means assessing your financial situation, understanding what you want your money to do for you (both now and in the future) and helping create a plan to get you there. Financial planners can help you reduce spending, pay off debt, and save and invest for the future.
But financial pros are like doctors: Some are specialists in defined areas, such as taxes or managing investments. Others, like certified financial planners, are general practitioners, offering advice on everything from budgeting and investing to insurance and retirement planning.
Do you need a financial planner?
Generally speaking, the more complex your financial situation, the more likely you are to benefit from a financial planner.
If your finances are simple, you may be able to take a DIY approach. But financial planners can provide an objective perspective, and bring expertise to decisions about how you should invest your money, what your financial priorities should be and what sort of insurance coverage and other protections you need. A financial planner can be especially helpful when you’re faced with a life change — think marriage, a divorce or an inheritance.
Types of financial planners
The type of financial planner that is best for you will depend on your needs, life stage and budget. We’ll outline a few options below.
Robo-advisors
If you’re just starting out, a robo-advisor may be enough to meet your needs. Automation has enabled traditional firms like Vanguard and Fidelity, as well as online-only companies like Betterment and Wealthfront, to substantially lower the price of portfolio management. These companies are ideal if you need investment management, but not holistic financial planning.
Robo-advisors build and manage a portfolio of low-cost investments suited to your financial goal for a small fee — many top choices charge 0.25% or less of your account balance. The investment mix is determined by a computer algorithm and is automatically adjusted when needed. At the basic account level, you can start investing with $500 or even less.
The low-cost, easy-entry nature of robo-advisors reduces barriers to working toward your financial goals. That’s important because avoiding the market can starve your retirement. You can start with a robo-advisor and add a human advisor later on if needed.
Traditional, in-person financial planners
For those with complicated or ongoing planning needs, a traditional, in-person financial planner may be a better fit. A CFP can provide holistic, one-on-one advice for the most complex financial situations. The official CFP designation indicates that a provider has gone through a rigorous formal training and testing process.
A fee-only CFP typically charges by the hour (usually $200 to $400) or by the task (a flat $1,000 to $3,000 fee, for example). Some might charge based on the size of the investment portfolio they are managing for you; this is called an assets-under-management fee and is typically 1% of your portfolio balance per year. The initial consultation to discuss your needs and their services is usually free.
Before you enter a relationship, ask whether the person you’re considering is a fiduciary, a term that means they’re obligated to put the client’s best interests first.
Online financial planning services
There are several online planning services that combine computer-driven portfolio management with access to living, breathing financial planners. In many cases, you’ll get a dedicated financial planner and a comprehensive financial plan, but you’ll meet with that advisor via phone or video conference rather than in person.
Online planning services like this typically charge more than a robo-advisor but less than a traditional financial planner.
Financial advisors vs. financial planners
The biggest difference between financial advisors and financial planners is that “financial advisor” is a generic term that includes all advisors. A “financial planner” offers holistic financial guidance, and usually holds a specific credential, such as CFP.
That being said, there is no rule preventing someone from calling themselves a financial planner without having a credential, which is why it’s important to understand what certifications or licenses a financial professional holds before working with them.